Shōwa Vintage
Daisei Iketani Daisei Iketani

Shōwa Vintage

Amid the quiet grounds of a countryside florist in Hokuto, Yamanashi, I found two relics of everyday life from pre-war and postwar Japan: a faded blue wooden popsicle box marked “Safe and Delicious Popsicles” (衛生・美味・アイスキャンディー) and a burlap S-San Fertilizer sack produced by Ajinomoto Co., Ltd. (味の素株式会社). These simple relics still whisper stories of the Shōwa era’s resilience and charm.

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